Packaging design for Bacardi Rum- Collectible Gift Set
The packaging design for the new line of spiced rum from Bacardi. The design is based on the theme of playing cards, which ties in with the concept of connecting playing cards and poker culture with rum. The packaging design includes a gift, which is a set of playing cards and a gift box. The use of playing card shapes adds a touch of sophistication and elegance to the packaging, making it stand out from other rum products on the shelf. The gift box design showcases a man shaking a cocktail and serving it, which is a tribute to the most popular salesman of Bacardi, Pappy. The image of Pappy as a joker reflects the playful and fun nature of the target market and connects the product with the theme of playing cards.
