Service Design Proposal for Cartier
The proposed service design for Cartier brand is a revolutionary concept that seeks to embrace and leverage emerging trends and drivers in the diamond industry. The service involves incorporating more lab-grown diamonds in the design of Cartier's jewelry and watches, a trend that has been gaining traction in recent years. However, to address the concerns of skeptics who argue that lab-grown diamonds are not as rare as natural diamonds, the proposed service design takes a unique approach by involving the customer in the diamond growing process.
By allowing customers to grow their own diamonds, the proposed service design offers a more sustainable and customized alternative to traditional jewelry and watch making. This approach not only ensures that the diamond is unique, but it also adds a personal touch to the design, making it more valuable to the customer. Additionally, the involvement of the customer in the diamond growing process will enhance the emotional connection between the customer and the product, which is a critical driver in the luxury goods industry.
Part 1: Research
Final Part: Service Design Proposal
